Technology+Marketing


BIT 742 Class Presentation

Posted in Guest Posts by dkurian on February 25, 2006

Since the beginning of time people have had the urge to share their views with the rest of the world. Be that in the form of scribbles on a cave, graffiti on the underpass or writings on a bathroom wall. There is something very therapeutic about getting your thoughts down on paper and in the past those writing diaries have been content with the satisfaction of knowing they’ve left a legacy.  Now one fine day, up pops the Internet.  A budding author no longer need be satisfied with the personal pleasure of putting thoughts into words.  With a click of a button their views can be shared across the world for all who wish to read.  This in itself is enough to spawn a whole generation of bloggers, but technology did not stop there. Not only did the internet allow you to publish your views online you could track how many people were reading your views.  If you stop to think about it, this is phenomenal. Cause and effect, positive reinforcement, potty training all connected by a Pavlovian response to feedback.  Hoards of bloggers, watching their statistics – competing to best the number of hits they get.  If this was not enough in came the Googlesque companies, willing to pay you for the number of clicks you send their way.  At no other time in history has it been so easy for one to get paid for your views. The nebulous currency of Clicks and Hits translates into real money at the end of the day.

Download BIT742_ClassPresentation.ppt

Download BIT742_ClassPresentation.htm

 

Yahoo! changes search engine marketing

Posted in technology by dkurian on February 24, 2006

I have tried my hand at search engine marketing in the past. The key is to find relevant keywords that are going to draw a lot of traffic. A common practice is for a company to bid on its competitors key words so that competing ads show up for the same search. This is a way to get consumers to consider an alternate to the brand name or incumbent competitor. Yahoo! has recently made that strategy more difficult. Personally, I’m not sure if this is the best decision for Yahoo! to make, especially if it wants to keep pace with Google.

Chris Gilmer chimes in on Yahoo!’s decision in thesearchenginemarketingblog. Check it out here.

RIM decision due soon

Posted in business,technology by dkurian on February 24, 2006

I’ve read some pretty interesting commentary about the potential destruction of the Blackberry. The most entertaining part of these posts has been the comments. I personally don’t use a Blackberry and I haven’t bothered to set my Treo up for email as I prefer to keep email to my computer, but I know email by Blackberry is a lifeline for a lot of professionals. Here’s a list of some of the sites talking about the issue.

It’s all in the name

Posted in technology by dkurian on February 24, 2006

As a part of my Blogging Bootcamp class we discussed naming your blog and picking a url for the blog. On the B2Day blog I found a list of ideas for naming your startup or new product that I think are just as applicable to naming a blog or website. This list of ideas comes from post by Guy Kawasaki. Here’s an excerpt of his post:

  • Begin with letters early in the alphabet. Here’s the scenario: you bought a booth at a massive trade show like Comdex. The list of exhibitors in the show guide is alphabetized. Would you rather be listed in the front of the guide or at back of the guide? Another scenario: A reviewer analyzes a dozen or so products. She lists them in alphabetical order in the review. Would you prefer that your product be at the beginning or end of the list?
  • Avoid names starting with X and Z. This is somewhat repetitious but it’s a pet peeve of mine. The worse letters to start your company or product name with are X and Z. First, they are both late in the alphabet. Second, they’re confusing to spell and to pronounce. “Please Zerox this form.” “Let check out the Zilinx booth to see the latest in programmable logic stuff.”
  • Embody verb potential. A great name has the potential to turn into a verb. Examples: Xerox (fortunately, they overcame the X), Google, Digg, and StuffIt. (Scoble too?***) Words with verb potential are short–no more than three syllables and “active sounding.” They need to work in phrases such as, “Why don’t we just ____ it?” Or, “I’ll just ____ it.” (One of my big disappointments in life is that “Kawasaki” has too many syllables to become a verb.)
  • Sound different. Quick: What do the following companies do? Claris. Clarin. Claria. Clarium. Clarins. Clarinex. It’s hard to remember whether they sell makeup, unplug your nose, or got killed by Apple. Great names sound different. They also spell different, for that matter.
  • Embody logic. The absolute best example of naming things in a logical manner is the approach by the clever folks at Pokémon. You don’t have to be a kid to figure out what Geodude and Lickitung look like. Can the same be said of names like Tenaris, Abaxis, and Ceradyne? Sounding different + spelling different + embodying logic = a memorable name. Here’s a good test: If you told your company or product name to ten strangers, would at least half of them guess what business you’re in?
  • Avoid the trendy. Mea culpa: we made a big mistake when we started what is now Garage Technology Ventures. We called it “garage.com.” Yup, with a lower case “G.” It was a brief lapse into modesty and eBay envy. We had a great slogan too: “We put the capital in you, not in our name.” (Later, we considered an even better slogan: “We take the FU out of funding.”) The “.com” was a mistake too because “dotcom” became synonymous with “no business model.” If you think there’s a cool trend in naming going on, my advice is that you avoid it.
  • Check out his full post here.

    Exercise meets video games

    Posted in Guest Posts by dkurian on February 24, 2006

    I recently had a friend tell me they purchased and X-box so they could get Dance Dance Revolution (DDR) for home. A few days later I heard that my mother-in-law had purchased DDR so she and the kids could get some exercise at home.

    Now the line between video games and exercise is blurring even more as exercise goes high-tech using a computer and the internet. Take RowPro Home for example. This program allows you to connect your Concept2 rowing machine to your PC via USB cable. The program then monitors your movements on the rower and translates them into an image on your PC. To add competition to your exercise you can race against other rowers using your internet connection.

    Kim Komando of the USA Today talks about more tech exercise in Cyberspeak.

    First Lenovo PC outside of China

    Posted in business,technology by dkurian on February 23, 2006

    Since the announcement last year that Lenovo was purchasing the ThinkPad business from IBM I have wondered about the transition Lenovo would make. I have wondered if the ThinkPad would be rebranded under Lenovo or if the Company would use ThinkPad as a springboard to spur sales of its own products. I got my answer today.

    In an article in the USA Today yesterday evening, Lenovo Senior Vice President Deepak Advani said, "Lenovo acquired IBM’s PC division to get its worldwide sales and distribution and marketing experience. We want to take some of the magic we’ve been working in China and take it to the rest of the world."

    Lenovo also announced the release of the first Lenovo branded PC outside of China. Lenovo announced the "Lenovo 3000" line of PCs and notebooks which will be sold through resellers and stores such as the Office Depot.

    Check out the full story.

    Earthlink & Google team up

    Posted in business,technology by dkurian on February 23, 2006

    Earthlink has been working hard on citywide wireless plans for Philladelphia and Anaheim. Yesterday news broke that Earthlink has teamed up with Google to submit a bid for San Francisco’s muni wi-fi. Donald Berryman, executive vice president of Earthlink and president of the ISP’s municipal networks unit released a statement on the Company’s blog yesterday. It’s an interesting combination.

    Originally Google and Earthlink submitted independent responses to the RFI/C. Google’s response included a free city-wide service. Earthlink proposed a cost of $20/customer on a network that would support multiple ISPs. After the city put out a RFP, Google and Earthlink combined to submit a combined RFP. All the proposals for SF’s RFP, including the Google/Earthlink proposal, can be viewed here

    Firefox Piracy Problems

    Posted in Uncategorized by dkurian on February 23, 2006

    It seems the majority of my classmates and friends have chosen to use Firefox as their browser of choice. I read an article on techdirt.com that spoke of "problems" Mozilla is having with UK Anti-Piracy laws and found it somewhat amusing.

    Check out the full article at techdirt.

    Hide your valuables in your laptop

    Posted in Uncategorized by dkurian on February 23, 2006

    My little brother was always looking for somewhere to hide his spare change but could never find a spot that would last more than a couple of days. Now Wireless Garden has a solution to this problem and a use for that empty PC Card slot in your laptop. It’s called Stashcard and can be picked up at CompUSA or online for $9.95. Check it out.

    Record you own subliminal messages

    Posted in Uncategorized by dkurian on February 23, 2006

    I came across an interesting post today while reading the Mindware Forum. The software is called the Subliminal Recording System. Every now and then I come across a self-help program that employees subliminal messages as part of the program. While I have never tried any of these programs I have always been interested in the idea and curious about the effectiveness of these programs.

    Here are a few of the things you can do with this software

    • Step by step instructions to make your own subliminal CD’s or MP3’s in just minutes.
    • Your Complete Subliminal Recording Studio!
    • Create Traditional Subliminal Masking Recordings!
    • Create Stereo Confusion Recordings!
    • Create Self-Hypnosis Recordings!
    • **NEW** Reverse Masking!
    • Includes proprietary Silent Subliminal Frequency Shifting Technology!

    This software allows you to create subliminal messages on your own. The features are too many to list in this post, but check it out at SubliminalRecorder.com.

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